The analytical stage:
Internal analysis: Assessment of brand strengths and weaknesses (SWOT analysis), analysis of current sales figures, marketing activities, staff performance, and financial condition.
External analysis: The study of the market, target audience, competitors, trends, opportunities and threats.
Defining goals and objectives:
Development concept development:
Implementation and implementation stage:
Implementation of the plan to open a new point/representative office:
Launching new products or services:
Implementation of the marketing plan:
Working with staff:
Budget management and cost control: