Product

The development of a clothing brand's collection and production is a complex process that covers all stages - from creating a concept to receiving finished products. It can include both individual stages and a full cycle, depending on the customer's needs. Here are the main components that are usually included in this service:

Collection development

Trend and market analysis:

  • Study of current and future fashion trends, color solutions, silhouettes and materials.
  • Analysis of the market, target audience, competitors and their collections.
  • Defining a niche and a unique brand style.

Developing a collection concept:

  • Defining the overall idea, inspiration, and theme of the collection.
  • Articulating the target audience and its needs.
  • Development of a mudboard (mood board) and a general style concept.

Sketching and technical drawing:

  • Create sketches of models based on the concept and trends.
  • Preparation of technical drawings indicating all the details of the cut, dimensions and fittings.
  • Development of a dimensional grid and patterns for each model.

Selection of materials and accessories:

  • Selection of fabrics, threads, buttons, zippers and other necessary materials.
  • Assessment of the quality and cost of materials.
  • Coordination of materials with the customer.

Design of prints, embroidery and other decorative elements:

  • Create unique prints and embroideries in accordance with the concept of the collection.
  • Development of patterns and technological maps for applying decorative elements.
  • Coordination of the design with the customer.

Creating samples (prototypes):

  • Sewing samples of each model to assess fit, quality and overall appearance.
  • Performing a fitting on a model or mannequin.
  • Making necessary adjustments and improvements.

Finalizing the collection:

  • Approval of final samples and technical documentation.
  • Preparation of the size range and color scheme for each model.
  • Drawing up specifications for production.
Collection production:
  • Choosing a production site: Search for and select production partners who meet the quality, time, and budget requirements. Evaluation of production facilities and experience with similar projects. Conducting negotiations and concluding contracts with production sites.
  • Preparation for production: Transfer of technical documentation, patterns and samples to production partners. Purchase of necessary materials and accessories. Control of compliance of the received materials with the samples.
  • Tailoring of the collection: Quality control of tailoring at all stages of production. Regular interaction with production partners to promptly resolve emerging issues. Meeting production deadlines.
  • Quality control: Checking of finished products for compliance with technical requirements, quality of tailoring, accessories, etc. Elimination of defects and defects. Ensuring high quality of finished products. Packaging and labeling: Development and production of packaging for finished products.

Additional services (may be included or paid separately):

  • Collection Photo Shoot: Organizing and conducting photo shoots for catalogs, website, and other marketing materials.
  • Lookbook development: Creating an image catalog of the collection.
  • Marketing support: Development of a strategy to promote the collection.
  • Development of a website or online store for the sale of the collection.
  • Inventory and logistics management.
  • Legal support.

It is important to note that the cost and composition of the service may vary depending on the complexity of the collection, the volume of production, the choice of materials, the production site and other factors.

Key objectives of the service:

  • Create a unique and competitive clothing collection.
  • Ensuring high quality of finished products.
  • Meeting production deadlines.
  • Optimization of production costs.
  • Helping a brand develop and promote itself in the market.

When choosing a company that provides collection development and clothing production services, it is important to pay attention to its experience, portfolio, customer reviews, and availability of the necessary equipment and production facilities.

Contacts
IDEAS FASHION GROUP
+7 (925) 361-2714
info_ideasfg@mail.ru